Timberroot Rustic Retreats Brand developement
To create a cohesive, scalable brand for Timberroot Rustic Retreats that could grow alongside the company’s expanding portfolio of rustic accommodations. The goal was to build a brand system that felt both rooted and adventurous—something flexible enough to represent multiple properties across different regions, yet distinctive enough to carve out its own space in the outdoor travel market. Every element, from the visual identity to the digital experience, was crafted to support growth, drive bookings, and deepen emotional connection with guests.
Recognizing that most competitors featured uninspired covers with neutral backgrounds and stacked rugs, I opted for a more dynamic approach. I selected one of our most vibrant and bold rugs as the centerpiece and styled a model in a fashionable outfit that complemented the rug’s design and color scheme. This innovative concept aimed to reposition the rug as a statement piece, blending product marketing with lifestyle imagery.
Led all aspects of brand development from concept to execution, including naming, visual identity, tagline, UX strategy, website design, photography, content strategy, and ongoing digital marketing. Built a flexible system to support multiple sub-brands while maintaining a cohesive look, feel, and voice.
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British billionaire Richard Branson, whose own space company, Virgin Galactic, is planning on conducting flights to suborbital space for ultra-wealthy thrill seekers and competing directly with Blue Origin. Branson has long said he would be among the first passengers aboard Virgin Galactic's rocket-powered plane, but that flight is expected to take place later in 2021.Blue Origin's flight crewed flight will see the company's six-seater capsule and 59-foot rocket tear toward the edge of space on a 11-minute flight that'll reach more than 60 miles above Earth.After six years of extensive and often secretive testing of the rocket and capsule, called New Shepard, Blue Origin announced in May that it was preparing to put the first passengers in a New Shepard capsule.
